For as long as we can remember all of society has been chasing that one thing that will dramatically improve ones health and longevity. In the 90s, The Zone Diet was all the rage touting a mix of macros that would optimize health. Then came along the Paleo Diet in the early 2000s along with all kinds of new supplements and ‘cleanses’. Today, you can’t get through a news site without a Keto or Intermittent Fasting article. However with every hype cycle, these trends seem to fall flat because what works great for one person, never works the same in the next person.
Now with so much access to consumer health tracking and lab data paired with a cultural shift to getting personalized health guidance, the end of one size fits all programs is near. According to a recent market research report, Google searches for Functional and Integrative Medicine has increased by 5000%. Yes, five THOUSAND percent. In that study, they also note that the Functional and Integrative Health industry has grown 6X since 2012 to now being over $89 billion in 2020.
Unfortunately, data alone doesn’t actually translate to better health. Most important is what to do about the data. Today, technology tools like Biocanic have the opportunity to help practitioners streamline, analyze, and drive better outcomes for their clients in an automated way. If you’re interested in hearing more about this, check out this podcast where we discuss Jeremy’s personal health journey and how we at Biocanic think about the future of personalized health and wellness.
To learn more about Biocanic, and sign up for an account, visit us at https://www.biocanic.com/learn-more/